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Crossy Road

Project Overview

  • Project & Role: Commercial 3D game asset design and visual development for Blocky Cross (Infinity UP).
  • Genre & Mechanics: Mobile casual runner featuring level-based and endless progression loops, requiring immediate spatial clarity during fast-paced play.
  • Production Methodology: 100% human-directed digital workflow combining Photoshop/Illustrator concept art with low-poly 3D Maya modeling—explicitly excluding generative AI to maintain complete authorial control and production ethics.

Visual & Graphic Details

  • Thematic Aesthetic: Stylized third-person runner art direction engineered around clean, hyper-casual visual hierarchy. Designed with rear-view character mechanics in mind—utilizing expressive silhouettes, distinct anatomical shapes, and focal back-details to maintain player engagement during gameplay.
  • Palette & Color Semiotics: Leverages a cool, low-saturation environmental palette to reduce visual fatigue during extended sessions. High-contrast character hues and sharp silhouettes ensure the protagonist pops against background assets, optimizing cognitive readability on small mobile displays.

Project References & Software

  • Game Link: Blocky Cross on Google Play
  • Software Tools: Adobe Photoshop, Adobe Illustrator, Autodesk Maya
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